What On Earth Is Renault Planning For The Next 4 Years?

Whats Renault Planning For The Coming Years?

Renault selected Tavares Carlos as Operational Director, and the new plans of the corporation for the next years were announced with this occasion.

Renault is vigorously seeking to develop a strong brand identity in Europe and America and be competitive in the SUV niche in China.

Environmentally Friendly Cars

Then again, Renault is attempting to become an environmentally friendly company, so they are mounting solar panels on the roofs of their factories in France. The idea is the largest venture of its type in the auto industry with more than 450,000 square meters of solar panels producing 60 megawatts of electricity or enough to power a town with a population of 20,000.

The project will commence in June and will be completed in February of next year. In this manner, Renault wishes to reduce the effects of pollution on the environment. One more project similar to this was undertaken by Seat and they have solar panels set up on their factories in Spain.

Fixing Their Image

Renault is also going to fix their image concerning industrial espionage. Renault must become an attractive mark, and they will want to sell many expensive cars, and to improve its image in front of the clients, where Nissan already works well.

The industrial espionage scandal affected the image of the company but this is only one of the issues. The Renault authorities publicly stated they have a pale image and the design of some of their cars is somewhat obsolete.

Revolutionary Changes

Revolutionary changes began to happen at the company once Renault hired Laurens van den Acker as chief designer. An example of this will undoubtedly be the next generation Clio with its state of the art electronics and improved body and engine.

Vehicle sales of medium to high end cars for Renault have dipped to some extent from 150,000 in 2005 to 100,000 last year. Meanwhile, Renault should work on the cars that bring in the most money and wait for the new models that will hit the streets in 2014-2015.

Tavares Must Equilibrate The French Alliance

The French newspapers declare that Tavares must seek to equilibrate the two partners of the French alliance, as Renault sold 2.6 million cars last year, while Nissan sold more than 4 million.

One more concern that Renault has is the lack of presence in China but are trying to fix that between 2013 and 2016. Moreover, the company has never made a significant mark in the US either.

No Plans to Reenter the US Market

Although they currently don't have any plans to reenter the US market, they've been seeking to maximize their positions in Russia and Brazil. The Indian sector was a failure but the French manufacturers are determined to bring new models there and they are planning to build thousands of models especially for this market.

In conclusion, the objective of Renault is to grow the annual sales by more than 400 000 units but this goal can only be achieved if the company brings new design innovations with their existing and upcoming line of cars.